Da Blog
Approach to Lighting
My Approach to Lighting When people ask me about “good” lighting and “bad” lighting, my answer is always the same — there’s no universal rule. Lighting is good if it tells the story you want to tell. It’s not about perfection; it’s about purpose. Lighting is...
What Photoshop Teaches Us
What Photoshop Taught Us About Creative Tools—and What That Means for AI A Flashback to the Photoshop Revolution When Photoshop first entered the creative world, it caused a massive shakeup. Ad agencies believed they had discovered a silver bullet. No more need for...
The 6 – 10 Sec Rule
Will AI Replace Photographers? Why the Answer Is “Not a Chance” The 10-Second Rule in Advertising There’s a saying in advertising that still holds true: if an ad can make someone stop and look for 7 to 10 seconds, the creative team has done their job. That moment of...
Favorite Film and Why
Why Film Photography Still Matters in a Digital World Film Experience Shapes Digital Mastery In today’s fast-paced world of digital imaging, you might wonder: why does old-school film exposure still matter? What value can years of film photography bring to a digital...
Assistant to the Pros
How Photography Assistants Became Pros: A Look Into the Craft Behind Commercial Shoots The Legacy of Learning from the Masters Commercial photography once followed a clear path of mentorship. Young assistants learned directly from seasoned pros. These professionals...